Established in 1906 by William J. Riley in Boston, New Balance initially created orthopedic shoes and arch supports. It wasn’t until the 1930s that the brand started producing sneakers with a unique “ripple sole” design that made them popular among athletes. Throughout the 20th century, New Balance continued to expand its product line with shoes for various sports, and in the 80’s and 90’s, it became a favorite among athletes due to the high-quality materials used and comfort. Today, New Balance is a leader in athletic footwear, offering an array of shoes for running, training, hiking, casual wear, and more. New Balance’s unwavering dedication to producing high-quality, comfortable, and innovative footwear while also prioritizing social responsibility has established it as a brand for everyone.
New Balance Shoes
New Balance is an innovative manufacturer of running and casual footwear for men women and children of any age. This winning combination of comfort, quality, style, and innovation is part of the reason New Balance shoes have the reputation of being incredibly durable and long-lasting. Not only do they offer a vast array of styles and color combinations, from classic running shoes to trendy lifestyle sneakers, they cater to pronated, neutral, and supinated feet. This ensures that everyone can find a pair of shoes that not only feel good but also look good.
New Balance is a brand that is constantly innovating and improving their shoe technology. They use data and feedback from athletes and customers to create shoes that meet their specific needs. As a result, New Balance is a brand that is constantly evolving, which means their shoes are always on the cutting edge of technology and design.